The heart of our success

Everything comes together at the BETTERHOMES service headquarters. Here, departments such as marketing, IT, finance/HR, CRM and business development work hand in hand to lay the foundations for sustainable growth, operational excellence and international expansion.

As the parent company of the three national companies in Switzerland, Germany and Austria, the service headquarters supports both the internal teams and our independent franchise partners in other markets.

Our service headquarters ensures that real estate agents in all countries receive optimal support – through professional tools, processes and personal support. For franchise partners, this means strong backing and comprehensive expertise in the background. And for employees, the headquarters offers an inspiring working environment in which innovation, team spirit and entrepreneurial thinking are lived out every day.

Business Development IT Marketing CRM Finanzen & HR

Business Development

Our Business Development department is responsible for the international development and structured rollout of the BETTERHOMES franchise system. As the central interface between the service centre and our master franchise partners, the team ensures smooth expansion and the successful introduction of our business model into new markets.

International expansion and strategic scaling

The BETTERHOMES system is specifically adapted to country-specific market conditions with the aim of sustainably anchoring our technology, processes, training and culture of success. Business Development coordinates the transfer of expertise, actively supports our partners in entering the market and ensures that all departments at headquarters are optimally networked with the international teams.

With a clear strategy, in-depth market knowledge and entrepreneurial vision, Business Development lays the foundation for sustainable growth and a strong, internationally networked BETTERHOMES community.

Leiter Business Development im Call mit dem CEO

Our responsibilities

Structured development and support of the international franchise network
Adaptation and scaling of the BETTERHOMES business model to new markets
Rollout planning, support, and success monitoring of master partners
Coordination with specialist departments such as marketing, IT, finance, HR, and CRM
Development of market-specific processes, training concepts, and quality assurance
Continuous optimization of strategic growth processes

We create space for growth and bring BETTERHOMES' holistic success system to new markets – in partnership, scalable and future-oriented.

Our IT department is the technological backbone of BETTERHOMES. It is responsible for the development, maintenance and strategic expansion of our proprietary systems, including our in-house brokerage software BETTERHOMES Betternet^® and the customer and tipster portal MyBETTERHOMES^®. These tools are central components of our hybrid brokerage model and enable efficient, scalable and digitally supported real estate agency services.

Technology that creates a competitive edge

Our IT experts work closely with all departments to develop tailor-made solutions, automate processes and provide new functionalities. In addition to continuous updates, we attach particular importance to the stability, security and user-friendliness of our systems – both for internal teams and for our partners and end customers.

Mitglieder des IT Teams an einer Besprechung am White Board

Our responsibilities

Development and operation of BETTERHOMES Betternet^® as a central brokerage platform
Further development of the customer and referral portal MyBETTERHOMES^®
Web platforms, microsites and digital infrastructure
Ensuring IT security, data protection and system stability
Technological support for the international franchise rollout

BETTERHOMES Betternet^®

Laptop Nahaufnahme, IT Mitarbeiterin am Computer, 360-Grad-Kamera

Today, we develop the digital tools that will make our estate agents more successful tomorrow.

Marketing

Creativity.

Brand strength. Performance.

Our marketing team strategically drives BETTERHOMES' visibility, growth and identity – with a focus on digital innovation, emotional storytelling and data-driven performance marketing. The team is also responsible for the further development of our corporate design and the consistent management and strengthening of the BETTERHOMES brand in all markets.

Our responsibilities

Development and implementation of innovative online campaigns
SEO and data-driven performance marketing
Brand management and corporate design (CI/CD)
Corporate communications and brand identity
Content strategy and social media management
Planning of events and incentive trips
Operation of the BETTERHOMES Academy for further training and knowledge transfer

Marketing Team bei einer Besprechung in Sitzungszimmer

Our corporate events

Plakat Jahresauftaktmeeting 2025, Illustration Thema Istanbul

Plakat Jahresauftaktmeeting 2024, Illustration Thema Ibiza

Plakat Jahresauftaktmeeting 2023, Illustration Thema 1001 Nacht

Plakat Sommerfest 2022, Illustration Thema Haus am See

BETTERHOMES Academy for continuing education and knowledge transfer

Computer mit Betterhomes Academy im Browser

Marketing Team bei verschiedenen Beschäftigungen

With creative campaigns, a strong brand and smart data analysis, we give sales momentum – and growth direction.

CRM (customer service & call centre)

Our CRM team is the first point of contact for prospective customers and real estate clients. In addition to providing personalised advice, the team focuses in particular on developing and managing outbound and inbound campaigns – both for BETTERHOMES and for our international master franchise partners.

Service-oriented communication

We provide support in designing and implementing targeted outbound campaigns to arrange appointments with potential sellers and landlords based on leads from BETTERHOMES Betternet^®. At the same time, we provide strategic support in setting up and coaching external call centre structures for our master partners and ensure that incoming enquiries from inbound campaigns are handled professionally.

Our responsibilities

Development, consulting and management of outbound campaigns
Strategic coaching of call centre structures for master partners
Qualification of incoming leads from BETTERHOMES Betternet^® and inbound channels
Personal customer service and follow-up
After-sales service to promote long-term customer satisfaction

We combine technological efficiency with personal support – for greater quality in customer acquisition and retention.

Finance & HR

Stability and people at the centre

Numbers and talent determine success. Our Finance/HR team ensures liquidity, optimises processes and creates a working environment in which people can grow. In addition, we actively support our master franchise partners in the creation and further development of their business plans – from financial planning and reporting to liquidity management.

Financial sector

Accounting and controlling
Management reporting
Liquidity planning
Annual financial statements and auditing
Legal cases and compliance
Business plan consulting for master partners

HR department

Strategic human resources management
Recruiting qualified specialists
Cooperation with external consultants

Mitarbeiterinnen von Fi/HR an einer Besprechung am White Board

With precision and empathy, we lay the foundation for sustainable growth.

Gruppenbild der Mitarbeitenden in der Service-Zentrale

Help us shape the future of real estate brokerage!

Become part of our team at our service headquarters and help us realise our vision: as a pioneer of the hybrid brokerage model, we want to inspire as many people as possible with a better home.

To the job offers

The heart of our success

BETTERHOMES Betternet®

BETTERHOMES Betternet^®