BETTERHOMES AG is an international technology and real estate brokerage company. Founded in 2005 in Zurich, Switzerland, we aim to make property brokerage simpler, more affordable and more transparent through the use of innovative technologies. With our hybrid brokerage model – combining proprietary technology with local expertise – BETTERHOMES is regarded as a pioneer among real estate companies and stands for successful property transactions at fair conditions.

BETTERHOMES currently operates in Switzerland, Germany and Austria. In its home market of Switzerland, the company is the largest independent real estate broker in Switzerland with its own national subsidiary and employed brokers. In Germany, it relies on a combination of independent brokers organised under its own brokerage organisation and regional franchise partners. In Austria, BETTERHOMES relies on a mix of its own and employed broker teams as well as regional franchise partners.

Further internationalisation is achieved through the awarding of master franchises for individual countries. The company plans to enter new markets in Asia from 2025 onwards and continue its success story internationally. Find out more here. Find out more.

BETTERHOMES is owned by entrepreneur Cyrill Lanz, who founded the company in 2005 and serves as its CEO. BETTERHOMES AG is an international technology and real estate franchise company based in Switzerland.

Franchising is a proven business model in which an established company, the franchisor, passes on its concept, brand and expertise to independent business partners, the franchisees. The franchisee uses this tried-and-tested model to run their own business under the franchisor's brand. In return, they undertake to comply with the standards and guidelines of the system.

Franchising offers the advantage that partners benefit from an established business model, a well-known brand and comprehensive support, while at the same time being able to operate independently as entrepreneurs.

Franchising with BETTERHOMES combines entrepreneurship with first-class support – for sustainable success in the real estate business. As Switzerland's largest independent real estate agent, BETTERHOMES combines proprietary technology with local expertise and has transformed this proven model into an innovative franchise model.

Our franchise partners benefit from numerous advantages:

• Exclusive national or regional licence: Secure an exclusive licence for your region or country and benefit from clear market opportunities and a real competitive advantage.
• Successful and dynamic franchise model: Rely on a proven, market-tested franchise model that has already proven extremely successful in the real estate brokerage industry – and is continuously being developed to stay at the cutting edge of the industry.
• Hybrid franchise model – efficiency through technology and local expertise: BETTERHOMES provides the digital infrastructure and optimised processes, while you, as a franchise partner, contribute your regional market knowledge and personal consulting expertise – for successful real estate agency services at fair conditions.
• Proprietary technology with proven tools: BETTERHOMES provides you with state-of-the-art, proprietary technology and digital tools that optimise your processes and accelerate your success.
• Advanced partner development: Benefit from tailor-made training, mentoring and individual development programmes that prepare you specifically for your role as a franchise partner and continuously advance your career.
• Success-oriented corporate culture and community: BETTERHOMES lives a success-driven and value-based corporate culture built on success, independence and fairness. Clear structures and proven processes ensure maximum efficiency. As a franchise partner, you benefit from a strong community that promotes cooperation, further development and joint growth.
• Strong brand with high recognition: BETTERHOMES stands for success, independence and fairness – and has a strong market presence in the DACH region.
• Sustainable growth potential: Our franchise model is designed for long-term success, enabling you to continuously expand your real estate business in your country or region.
• Access to a growing international network: Benefit from a growing international network of contacts that opens up new business opportunities and valuable partnerships.
• Fair and transparent licence and commission structures: Clear and well-thought-out licence and commission models ensure maximum transparency and promote your success.

A hybrid brokerage model combines traditional real estate agency services with advanced technology. This includes the use of web technologies, big data analytics and artificial intelligence to make processes more efficient and transparent.

BETTERHOMES, founded in Zurich in 2005, is a pioneer among real estate agents in using a hybrid brokerage model that combines its own technology with local expertise. Its proprietary technology includes tools such as the AI-supported brokerage software BETTERHOMES Betternet^® and the customer and referral portal MyBETTERHOMES^®. This makes it possible to serve the real estate market more efficiently and offer better brokerage services.

A Master Partner operates at the national level and bears overall responsibility for the market development of BETTERHOMES in a country. This includes:

• Exclusive country licence: You represent BETTERHOMES exclusively in a country.
• Strategic expansion: You build a nationwide network of real estate agents and customers.
• Market development: You position BETTERHOMES as the leading brand in your country.
• Comprehensive support from BETTERHOMES: You benefit from strategic coaching, proven processes and proprietary technology to efficiently manage market development. In addition, the country headquarters and international service headquarters are available to support you in optimising administrative, operational and strategic processes. You also gain access to training, digital tools and a strong international network that supports you in scaling your business.

A regional franchise partner represents BETTERHOMES in a federal state and is responsible for establishing and managing a local network. This includes:

• Market development at regional level: You establish and strengthen the brand in your region.
• Team building and management: You recruit, train and supervise estate agents.
• Support from BETTERHOMES: You benefit from standardised processes, proprietary technology and digital tools that simplify the entire brokerage process. You also receive strategic coaching, training and access to a strong network that supports you in achieving your business goals.

The main difference lies in the geographical area of responsibility: Master Partners shape the market at the national level, while regional franchise partners focus on their specific region. Both roles are crucial for the expansion of BETTERHOMES and offer attractive growth opportunities.