The moats of BETTERHOMES

Technological moat: our own platform

Our technology platform is not just a digital tool, it is our proprietary Swiss technology. With BETTERHOMES Betternet^®, MyBETTERHOMES^® and the BETTERHOMES Academy, BETTERHOMES has a vertically integrated infrastructure that covers all real estate agency processes. From automated lead generation and maximum digital reach through publication on all relevant portals, intelligent matching with pre-registered interested parties, real-time control of ongoing brokerage processes, to system-supported training and support for our estate agents – everything runs within a single, seamlessly integrated platform. This comprehensive digitalisation and networking of every step enables us to work quickly and efficiently while ensuring consistently high quality control.

Why this moat works: What other real estate agents have to buy expensively on the market or laboriously assemble from separate pieces, BETTERHOMES has developed entirely in-house over almost two decades – continuously in everyday operations, with real feedback from sales. This depth of experience, specific know-how and the complete coherence of our system cannot be copied from outside. The result is a trainee system with high adaptability, full data control and measurable quality. Our technology gives us a clear digital edge and is ready for unlimited scaling without losing valuable knowledge.

Organisational moat: hybrid model with exclusive market access

BETTERHOMES combines its own local teams of estate agents with central sales management and supplements this with a unique franchise model offering exclusive territorial protection. This deliberately hybrid structure is strategically balanced and prevents precisely those weaknesses that plague many traditional systems: fragmentation, internal overlaps and inefficient duplication of responsibilities. Instead of different units competing with each other or wasting resources, everything at BETTERHOMES works together – local market knowledge meets centralised technology and support, and franchise partners expand the network into new regions without any turf wars. This keeps the system lean and powerful, even as the company continues to grow.

Why this moat works: While other models either strictly separate business areas or expand uncontrollably in all directions, BETTERHOMES grows in a coordinated and deliberate manner – with clearly defined responsibilities both horizontally (across different regions) and vertically (along the value chain). This well-thought-out growth ensures that there are no unwanted overlaps and that everyone involved is pulling in the same direction. Our hybrid organisation prevents internal competition and creates synergies instead: every local estate agent benefits from the strength of the head office, and vice versa, the local presence supports the overall strategy. This enables BETTERHOMES to expand efficiently without compromising on focus or quality – an advantage that is difficult for competitors to replicate.

Strategic moat: a culture of success as a principle

Our culture of success is much more than a pleasant side effect – it is a key factor for success that is deeply rooted in the company and has an impact every day. This culture is based on years of experience, clearly structured processes and practical expertise. At BETTERHOMES, it shapes every management decision, every step in sales and every new development. For us, success is not a random product, but the result of concrete principles and routines that are consistently applied and further developed.

How does this culture of success manifest itself in everyday life? Above all, through the consistent promotion and support of our partners at every stage of their development. Every new estate agent and franchise partner is accompanied by personal mentoring from the very beginning: experienced mentors with practical sales experience are on hand to offer advice and support. At the same time, we impart systematic sales know-how through the BETTERHOMES Academy and continuous practical support in day-to-day business. Modern digital tools complement the learning process – for example, the AI-supported assistant BETTERHOMIE supports our estate agents with intelligent tips exactly when they are needed. Furthermore, at BETTERHOMES, all activities follow clearly defined success mechanisms and management routines instead of relying on spontaneous individual measures. These fixed processes provide orientation and ensure that proven methods are implemented consistently.

Another pillar of our culture is BETTERHOMES' strong network of estate agents. Our community of estate agents and franchise partners regularly exchange ideas, motivate each other and celebrate successes together. Inspiration and team spirit are fostered through a variety of events and incentives – from regional meetings and national success events to awards that recognise special achievements. At the same time, we are characterised by a service culture with high standards: we always act in a goal-oriented, pragmatic and cooperative manner – both towards our customers and internally within the team.

Why this moat works: at BETTERHOMES, success is no coincidence – it is planned, actively supported and made measurable by the system. Our partners grow with us because our system, culture and leadership are optimally aligned – not by chance, but by design. This unique culture of success ensures that everyone in the network can develop their full potential. It forms the strategic foundation that makes BETTERHOMES consistently competitive and sets it apart from other market players.