How BETTERHOMES prepares its franchise partners for success

Proprietary technology and digital tools: BETTERHOMES' digital edge

BETTERHOMES recognised early on that technological innovation is the key to success in real estate sales. Since 2005, the company has been developing a proprietary Swiss software solution that is continuously being expanded and perfected. The result is a unique digital platform that combines two powerful systems: BETTERHOMES Betternet^® – the innovative real estate agent software – and MyBetterhomes^® – the smart customer and referral portal. This combination of real estate agent CRM, automation tools and network platform gives franchise partners a clear digital edge in their market.

Automated lead generation

BETTERHOMES Betternet^® relieves partners of the burden of acquiring new properties and contacts. The software automatically searches relevant online and offline sources – from real estate portals and social media to print ads – and identifies private property sellers or new properties for sale at an early stage. These sophisticated crawlers feed potential leads directly into the system, giving franchise partners access to exclusive acquisition potential long before these properties become widely visible on the market. At the same time, leads from targeted online marketing campaigns and PR measures are seamlessly integrated into the platform. This creates a continuous pipeline of sales and rental orders – more leads, less effort for estate agents.

Maximum reach & efficient marketing

Another factor contributing to the technology's success is the fully automated marketing of property listings. BETTERHOMES Betternet^® ensures 100% online coverage: Every listing is published on all major property portals and platforms with a single click via intelligent interfaces – quickly, efficiently and without any additional manual effort. This enables BETTERHOMES partners to achieve an exceptionally wide reach for every property. Thanks to this broad presence and the large property portfolio, the system generates thousands of new prospective buyers and tenants every month. Interested parties are also intelligently linked to suitable offers: each new property is automatically matched with the extensive database of interested parties so that potential buyers or tenants receive suitable offers within 48 hours – even before the listing is publicly available. This intelligent matching function significantly increases the chances of a sale, shortens marketing times and ensures higher closing rates.

Networking and referral system

BETTERHOMES relies on technology not only for greater efficiency, but also for better networking. Our brokerage software enables real estate agents to collaborate internally within the network: for example, the system allows partners to exchange prospective buyers or properties across regions in order to achieve optimal brokerage results – keyword: joint transactions. Externally, the platform integrates the extended environment: via MyBetterhomes^®, tipsters (referrers, e.g. acquaintances or former customers) can directly recommend new property offers or search customers. The customer and tipster portal offers maximum transparency regarding the status of each recommendation and rewards tipsters through an attractive programme. For BETTERHOMES franchise partners, this technology-supported networking means: You can build up a broad network of contacts and referrals in no time, receive a steady stream of new property tips and significantly increase your brokerage radius. All referrals and leads are recorded, assigned and tracked in the system in a structured manner – no potential is lost. This maximises brokerage opportunities with minimal organisational effort.

Digital marketing at the highest level

The proprietary BETTERHOMES platform also supports partners in presenting property listings in a professional and modern way. High-quality exposés are created at the touch of a button, and even 360° viewing tours can be generated with little effort. These virtual tours allow interested parties to explore a property interactively online – a major advantage for pre-qualifying serious prospects and making viewings more efficient. BETTERHOMES Betternet^® publishes these 360° tours and online viewings exclusively on the BETTERHOMES country websites, which further increases visibility. The system also provides data-based insights: in cooperation with Swiss PropTech PriceHubble, partners receive precise market and condition analyses that help with property valuation. Realistic prices can be determined on the basis of current market data – for a sound pricing strategy that can be presented transparently to both sellers and buyers. In addition, the system enables official, bank-recognised property valuations through interfaces with renowned valuation partners (e.g. IAZI AG in Switzerland or on-geo in Germany). This enables franchise partners to offer their customers an additional service and strengthen confidence in pricing – another advantage in the sales process.

Less administration, more time for customers

All digital tools from BETTERHOMES have a common goal: to make everyday life easier for estate agents so that they have more time for their core business. Routine tasks and bureaucracy are largely automated. Whether it's creating exposés, managing appointments, document management or commission settlement – the software takes care of many of these administrative steps. Invoices and reminders are generated automatically, customer and property data is maintained centrally, and even employee management (e.g. for setting up your own team of estate agents) is supported. This automation significantly reduces the organisational effort. Franchise partners can focus fully on marketing: less paperwork, more deals. The system also provides real-time statistics and evaluations that give partners insight into their sales figures, closing rates and other performance indicators at any time. This data transparency helps them measure their own progress and identify areas for improvement. Managers can also use the figures to guide and support their team in a targeted manner. Overall, BETTERHOMES technology enables scalable growth – the digital processes grow with the business without compromising efficiency. The technological platform is therefore the cornerstone that enables BETTERHOMES franchise partners to operate faster, more efficiently and more successfully than their competitors in their market.

Advanced franchise partner development: training, coaching and growth

Technology alone is not enough – BETTERHOMES attaches just as much importance to the personal development of its franchise partners. An essential component of the franchise model is therefore a comprehensive training and support concept that accompanies new partners from day one and provides them with long-term support. Under the motto Learn. Grow. Scale. a BETTERHOMES Academy is run that combines practical training, further education and a modern approach to learning. Every franchise partner goes through a structured training programme to build up the specialist, process and sales knowledge they need to be successful in real estate. This programme is by no means a one-off – it is a continuous partner development programme: even experienced partners can receive ongoing training and deepen their skills in order to keep pace with market requirements and steadily expand their business.

Practical training and further education

The BETTERHOMES Academy ensures that franchisees are well prepared in terms of technical and sales skills. In intensive basic training courses, new partners first learn about the business model, the system tools and proven sales strategies. Experienced trainers provide practical instruction on how to carry out a property valuation, successfully conclude sales negotiations or maintain customer relationships. This onboarding training lays the foundation for starting your own real estate agency under the BETTERHOMES brand. But the learning doesn't stop there: the Academy regularly provides further training opportunities in the form of workshops, webinars and e-learning modules. Topics range from current real estate market trends and legal developments to advanced sales techniques. What makes this special is that technology-supported learning makes further training flexible and efficient. Partners can access training content anytime, anywhere via the BETTERHOMES Academy app or desktop portal. Learning progress is documented so that each partner can keep track of their development and work on specific skills.

Individual coaching and mentoring

In addition to standardised training, BETTERHOMES focuses on providing personal support to its franchise partners. Each new partner is assigned an experienced mentor – often a successful franchise partner or an expert from the BETTERHOMES service headquarters. This mentoring ensures that theory and practice are linked: the mentor provides assistance with the first steps, shares proven success strategies and is available to answer questions in day-to-day business. In addition, regular coaching sessions are held to discuss individual business development. Together, goals are defined, sales strategies refined and any challenges analysed. Strategic coaching of this kind helps franchise partners to increase their turnover in a planned manner and develop long-term growth strategies for their region. Continuous training – whether through training courses or coaching – is firmly anchored in the corporate culture. This creates a climate in which every partner is constantly learning and improving.

AI-supported sales coach

An innovative highlight in partner development at BETTERHOMES is BETTERHOMIE – an AI-based digital assistant that acts as a personal sales coach. This smart assistant is available to real estate agents around the clock and answers questions in real time on specialist topics, sales techniques or even content from the BETTERHOMES Academy. So, if a partner is unsure how best to deal with a difficult customer or what the next steps should be in a complex transaction, they can ask BETTERHOMIE for advice. The interactive simulations are also particularly valuable: the AI coach can simulate sales talks so that partners can practise customer conversations in a realistic setting and refine their communication skills. BETTERHOMIE provides targeted feedback on strengths and weaknesses and gives tips on how to be even more convincing. This digital coaching tool perfectly complements human support: it enables continuous performance improvement by supporting each partner individually and directly in the learning process – exactly as needed and exactly when questions arise. Combined with personal training and mentoring, this results in a powerful development programme that enables franchise partners to reach their full potential.

Ultimately, advanced franchise partner development leads to sustainable growth for every partner – professionally, personally and entrepreneurially. The knowledge and skills acquired through the Academy, coaching and practical experience are reflected in rising sales figures and a professional approach to work. BETTERHOMES invests specifically in its partners because mutual success is the top priority: well-trained, motivated franchise partners are the best guarantee for satisfied customers and a growing network. This principle of investing in people makes the BETTERHOMES franchise much more than just a licence partnership – you become part of a system that supports and encourages you every step of the way.

Success-oriented corporate culture

A third key element that makes our franchise partners fit for success is our unique corporate culture. From the very beginning, BETTERHOMES has established clear values and principles that are lived by all employees and partners. This culture of success creates the framework for sustainable progress – it determines how we work together, how we treat customers and how we achieve and share success.

Community

Although franchise partners are independent entrepreneurs, they feel part of a large family at BETTERHOMES. The culture actively promotes exchange and cohesion among partners. Success stories are shared, best practices are passed on and everyone supports each other – whether by referring prospective customers (thanks to the internal network) or by offering advice and assistance when challenges arise. This team spirit sets BETTERHOMES apart from many of its competitors: instead of pure competition, there is a spirit of partnership. New partners are warmly welcomed and benefit from the wealth of experience of existing partners. Regular meetings – whether regional meetings, annual partner conferences or informal networking events – help to create a strong sense of togetherness. In this environment, franchise partners can ask questions openly, learn from the successes of others and draw inspiration from each other. The community provides support and motivation, especially in difficult times, and celebrates milestones together. This creates a working atmosphere characterised by trust and mutual support – an important factor that makes each individual stronger.

Growth

BETTERHOMES is characterised by a strong growth mentality. The company itself is expanding internationally and expects its partners to pursue ambitious goals. This focus on success is reflected in the culture in that performance is made transparent and success is visibly rewarded. Franchise partners set themselves goals – whether it's a certain number of referrals per quarter or building their own team of agents – and the system helps them achieve these goals. The focus on growth also means that mistakes are seen as learning opportunities – the culture encourages people to try new things, learn from experience and continuously develop. This creates a dynamic environment in which standing still is not an option and success is both motivated and expected. Every deal, every customer gained and every expansion into a new region is a success that is celebrated – and at the same time drives us to raise the bar even higher.

Entrepreneurial independence

As a franchisor, BETTERHOMES embraces a management style that values independence and personal responsibility. This entrepreneurial freedom is intentional and part of the culture: BETTERHOMES provides a proven framework, but within this framework, partners can be their own boss. This independence goes hand in hand with a high level of responsibility – towards customers, their own team and the brand.

Importantly, the headquarters in Zurich (service headquarters) is available for support at all times but does not interfere unnecessarily in day-to-day business as long as everything is running smoothly. This relationship of trust creates plenty of scope for independent action and promotes entrepreneurial thinking among partners. Territorial rights ensure clear responsibilities and protect franchisees' investments. Honesty and reliability are top priorities in the BETTERHOMES culture, and the company expects the same from all its partners. They can enjoy their entrepreneurial independence, but at the same time know that they are part of a value-oriented system that supports them. This balance between freedom and belonging is what makes the BETTERHOMES culture so attractive.

Through its success-oriented corporate culture, BETTERHOMES creates a motivating environment in which top performance is possible. Partners are not simply licensees, but an integral part of a shared vision: to inspire as many people as possible with a better home. This sense of shared mission plays a key role in ensuring that every BETTERHOMES franchise partner can get the most out of themselves and their business.

Advantages of the BETTERHOMES franchise model

BETTERHOMES impressively demonstrates how a holistic franchise model transforms estate agents into entrepreneurs who are exceptionally successful in their market. The proprietary technology provides a digital toolbox that maximises efficiency and reach – a competitive advantage that individual estate agents would struggle to achieve on their own. The advanced franchise partner development programme ensures that know-how and skills grow continuously, so that every partner is optimally equipped, both professionally and personally, to expand their real estate business. And the success-oriented corporate culture provides the necessary support and motivation: you are independent, but not alone – you are part of a network of like-minded people who define and celebrate success together.

BETTERHOMES thus offers an attractive overall package for experienced real estate professionals who want to take the step into self-employment. Those who want to become franchise partners will find the ideal combination of freedom and support here: they benefit from a strong brand, state-of-the-art infrastructure and proven processes, while retaining entrepreneurial control over their own business. The result is a scalable model that has already produced numerous success stories in Switzerland and the DACH region and continues to grow.

In summary, BETTERHOMES sets its franchise partners up for success by providing them with exactly the tools they need to succeed in today's real estate market. Technology, development and corporate culture – these three pillars of the BETTERHOMES franchise model create a win-win situation for everyone involved: partners achieve higher sales and build sustainable businesses, while customers benefit from professional advice and first-class service. BETTERHOMES thus demonstrates how a Swiss real estate franchise can become a driver of shared success in practice – locally rooted, digitally connected and supported by a culture that promotes entrepreneurial growth. A strong franchise model makes all the difference.