Franchising reimagined: How we make our partners successful

The perfect symbiosis of proprietary technology and local expertise

At the heart of our business model is the symbiosis of sophisticated digital solutions and the personal expertise of local estate agents. This combination also provides our partners with an unrivalled basis for strengthening their market position and offering their customers excellent service. Our proprietary technology, including innovative CRM systems and marketing tools, ensures maximum efficiency in day-to-day business.

A success story since 2005

BETTERHOMES has been constantly evolving since its foundation. Today, we are present throughout the DACH region and are considered the Swiss market leader in real estate brokerage. Our continuous adaptation to market trends and technological developments has made us a role model in the industry.

The innovative realXlicence^® franchise model

With realXlicence^®, we have created a franchise model that appeals to both master partners and regional franchise partners. This model offers a clear structure and entrepreneurial freedom, supported by BETTERHOMES' proven processes and proprietary technology. You can find more details about our franchise model here.

Master partners and regional franchise partners – the possibilities

Master partners assume exclusive responsibility for the expansion and development of the brand in their country. They benefit from comprehensive franchise partner development and our strong brand identity. Regional franchise partners, on the other hand, can realise their entrepreneurial vision in defined areas with the full support of the service headquarters.

The three USPs of our franchise model

The franchise model is characterised by three key USPs:

1. Proprietary technology and digital tools (success)
   Our proprietary brokerage software, BETTERHOMES Betternet^®, and customer portal, MyBETTERHOMES^®, offer innovative technologies that make the entire marketing process more efficient.
    
2. Advanced franchise partner development (know-how)
   The continuous development of know-how through advanced training programmes, a strong personal mentoring system and proven processes are at the forefront here.
    
3. Success-oriented corporate culture (service)
   Our corporate culture promotes growth, community and networking. We create a culture that enables personal growth and professional development so that individuals can achieve their own goals.

International service headquarters as a backup

The BETTERHOMES service headquarters covers all essential areas necessary for the smooth operation of a real estate company. This allows partners to concentrate fully on their core business, while the service headquarters optimises operational processes in the background.

The service headquarters acts as a hub for all partners. From Switzerland, the team coordinates support for all franchisees worldwide. This centralised structure ensures consistent quality while creating scope for individual adjustments.

Growth and expansion: The future of BETTERHOMES

After establishing a strong presence in the DACH region, we are now planning to expand into other international markets. Individual markets in Asia are particularly promising, where we are already taking the first steps to find suitable master partners.

Why BETTERHOMES is a strong partner

We offer not only a proven business model, but also the security of a strong brand. The combination of stability, innovation, a strong network and a partnership-based approach makes us one of the most attractive franchisors in the real estate industry.

A corporate culture that promotes success

Our corporate culture is characterised by cooperation and innovation. Every partner is considered an important part of the network and is supported in their development. This culture creates the basis for long-term success.

Many managers report on their success with the BETTERHOMES business model, and you can find individual reports in our testimonials. These success stories show how the hybrid brokerage model enables not only financial success but also personal fulfilment.

Become part of our network

Whether as a master partner with responsibility for an entire country or as a regional franchise partner, we offer you a unique opportunity to become part of a successful network and actively shape the future of the real estate industry.

Take the opportunity to invest in a successful future with us. Apply now and become part of a strong community that values cooperation and innovation.